This season is pared back yet purposeful, easy and fluid. A play on masculine and feminine is explored through soft tailoring and fluid summer dresses

This interchangeable wardrobe is crafted to reveal and conceal, to be dressed and undressed.

This season an optimistic, singularly tailored uniform is dedicated to place and person.

Contrasts and resolutions. For winter Creative Director Louise Trotter embraces the singularities of personal character through a beautifully nuanced wardrobe.

This season our on-going search for a complete uniform find its form in a series of newly tailored silhouettes.

This season our on-going search for a complete uniform find its form in a series of newly tailored silhouettes.

A uniform, liberated. This season the JOSEPH woman and man shed formal restrictions. In the process, a joyous Summer wardrobe is left deconstructed.

An homage to David Hockney. To English wit. This season the JOSEPH woman reveals her artistic temperament through a defiant clash of pattern and palette.

Mismatched checks, stripes and polka dots layer with a disarming charm. A collection dedicated to generosity of character and the optimism of a wardrobe. To a pioneer. A trip into the art of the pop.

The idealised masculine, the idealised feminine. For Autumn Winter 2017 we twist and magnify the clichés of gender through a wardrobe, forcing reflection upon the subtexts all we wear.

Blouses, ditsy florals, Fair Isle sweaters. Noble fabrics with solid British roots and masculine tailoring crafted with a womanly hand.

For Autumn Winter 2017 the JOSEPH man taps his British eccentricity: collecting, combining, contrasting treasured pieces.

The JOSEPH trench, the hand knit, the man shirt, the track pant and more are reformed with the luxury of time, resulting in a handcrafted uniform where individuality and freedom prevail.

Joseph Ettedgui created a uniform for women. The pursuit for that evolved uniform continues today. This season it takes a utilitarian approach.

The JOSEPH man looks to traditional workwear, worn now with an irreverent British attitude. The influence of military, functional overalls and painters garb reinterpreted to create a uniform for today.

Personalisation and customisation bring a new energy and individuality to the Autumn Winter 2016 collection. This idiosyncratic character personifies the anti-conformist look.