The JOSEPH Foundations collection is an ongoing exploration into wardrobe classics. A starting point for what you’re wearing every day, these timeless luxury essentials make an elegant statement, whilst acting as an anchor to more seasonal styles.
A permanent expression of our house codes and available to buy through the year, each piece has been chosen for its effortless sophistication, practicality, and ability to merge seamlessly with every piece of your existing wardrobe. Deceptively simple yet effortlessly elevated, these modern day essentials are underpinned with luxury through expert fits and refined fabrics in a traditional palette of monochrome and neutrals for ultimate versatility and ease.
Photographer: Richard Bush | Model: Erin O’Connor MBE | Stylist: Sarah Richardson
Creative Directors Anna & Frederick
Creative Directors Anna Lunback Dyhr & Frederick Dyhr
“The idea of everything designed for a purpose. Perfect pieces, curated wardrobe that really last you a life time. ”
Shop Foundations
Masculine structure underpinned with a feminine fit, the Jackie tailored blazer is a true representation of our house design codes. Crafted from JOSEPH’s signature wool stretch, this tailored, single-breasted staple is fully lined with elongated sleeves and two button closure, offering effortless ease. For a classic, timeless look, contrast the contemporary silhouette of the Jackie with the feminine fluidity of the crepe de chine Joe blouse.
The Tailoring Wool Stretch Jackie Jacket
Masculine structure underpinned with a feminine fit, the Jackie tailored blazer is a true representation of our house design codes. Crafted from JOSEPH’s signature wool stretch, this tailored, single-breasted staple is fully lined with elongated sleeves and two button closure, offering effortless ease. For a classic, timeless look, contrast the contemporary silhouette of the Jackie with the feminine fluidity of the crepe de chine Joe blouse.
Cashmere has made its mark as a warming winter staple, but JOSEPH's unique Cashair knit is beautifully featherlight for all year round wear. A unique blend of two yarns creates a luxurious ultra-thin finish, translated into an artfully relaxed fit that can be worn alone or layered.
A universal styling piece, the classic white shirt is any wardrobe's hardest working item. The Joe shirt blurs the lines between masculine and feminine, boasting a gently tailored shape refined in crisp Italian cotton poplin for a sharp, flattering fit. Lending itself to a variety of day to evening looks, it is as comfortable loosely styled with an upward cuff over leather trousers as it is layered under a two-piece suit.
The Double Face Cashmere Cenda Long Coat
The Double Face Cashmere Cenda Coat is a timeless wrap shape reimagined in a luxurious wool and cashmere blend. A simple yet sophisticated silhouette that retains its elegance at any occasion, it is constructed using a traditional technique that underpins its quality. A double-faced interior layers cashmere on the inside as well as outside for a light yet luxuriously cosy finish.
British supermodel and face of the Foundations campaign, Erin O'Connor MBE, reveals her foundations for style, family, life and everything in between.
