The JOSEPH Foundations collection is an ongoing exploration into wardrobe classics. A starting point for what you’re wearing every day, these timeless luxury essentials make an elegant statement, whilst acting as an anchor to more seasonal styles.

A permanent expression of our house codes and available to buy through the year, each piece has been chosen for its effortless sophistication, practicality, and ability to merge seamlessly with every piece of your existing wardrobe. Deceptively simple yet effortlessly elevated, these modern day essentials are underpinned with luxury through expert fits and refined fabrics in a traditional palette of monochrome and neutrals for ultimate versatility and ease.

Photographer: Richard Bush | Model: Erin O’Connor MBE | Stylist: Sarah Richardson

Creative Directors Anna & Frederick

Creative Directors Anna Lunback Dyhr & Frederick Dyhr

« The idea of everything designed for a purpose. Perfect pieces, curated wardrobe that really last you a life time. »

Shop Foundations

Model wearing the Tailor Wool Stretch Morrisey Trousers Model wearing the Tailor Wool Stretch Morrisey Trousers

As a timeless offering, JOSEPH presents the Tailor Wool Stretch Trouser – a slim-cut trouser constructed with technical fabric from Italy that allows for unrivaled stretch without ever losing shape. The Morrisey is known for its luxuriously comfortable fit; a cut that has been continuously refined over the years to achieve a versatile, everyday fit that flatters all body shapes, With an exaggerated full-length leg, it creates a modern silhouette without straying from its essential smartwear codes.

Model wearing the Cashair High Neck Jumper

Cashmere has made its mark as a warming winter staple, but JOSEPH's unique Cashair knit is beautifully featherlight for all year round wear. A unique blend of two yarns creates a luxurious ultra-thin finish, translated into an artfully relaxed fit that can be worn alone or layered.

Model wearing the Joe Poplin White Shirt

A universal styling piece, the classic white shirt is any wardrobe's hardest working item. The Joe shirt blurs the lines between masculine and feminine, boasting a gently tailored shape refined in crisp Italian cotton poplin for a sharp, flattering fit. Lending itself to a variety of day to evening looks, it is as comfortable loosely styled with an upward cuff over leather trousers as it is layered under a two-piece suit.

Model wearing the Joe Crepe de Chine Blouse Model wearing the Joe Cotton Poplin Shirt

A universal styling piece, the classic white shirt is any wardrobe's hardest working item. The Joe shirt blurs the lines between masculine and feminine, boasting a gently tailored shape refined in crisp Italian cotton poplin for a sharp, flattering fit. Lending itself to a variety of day to evening looks, it is as comfortable loosely styled with an upward cuff over leather trousers as it is layered under a two-piece suit.

Model wearing Silk Stretch Tank Top

Slender staples are transformed with a supersoft silk and lycra jersey blend, offering lustre and elegance with a hint of comfort stretch. Translated into a light and versatile vest, midi skirt and a selection of long sleeve tops, these understated shapes have been refined to offer a core of luxury basics that can be layered with statement pieces, or worn alone, for an effortlessly minimal look with timeless appeal.

British supermodel and face of the Foundations campaign, Erin O'Connor MBE, reveals her foundations for style, family, life and everything in between.

View behind the scenes