JOSEPH was founded in 1966 by Casablanca-born Joseph Ettedgui. He was an early champion of now-iconic design houses and emerging brands alike. He created concept stores; places to discover new designers and new ideas, and he inspired customers to appreciate the contemporary.
The JOSEPH own label was created in 1983, placing importance on luxury essentials and providing women with a complete modern wardrobe.
Today, JOSEPH has 23 global stores, a 360 digital presence; and over 400 stockists – all vibrant centres of creativity and style.
JOSEPH continues to curate an edit of today’s most exciting iconic and emerging designers in their six DESIGNERS AT JOSEPH stores.
The JOSEPH label includes women’s and men’s ready-to-wear, accessories and footwear. Contemporary, sophisticated and effortless— the collections are defined by their quality and flawless fit. Attention to detail and a dedication to craftsmanship runs through each garment.
Under the new vision of creative director Susana Clayton, who joined JOSEPH in 2018, the brand has realigned with Joseph Ettedgui’s original vision; creating a balance between fashion and a timeless wardrobe of luxury essentials.
JOSEPH will continue to define the style of the coming decades just as it did so powerfully in the past.
Launched in 1984, the concept was born out of Joseph Ettedgui’s passion for creating intimate relaxed spaces to spend time and share ideas. The café soon became a place where locals would meet and where celebrities such as Sophia Loren and Anthony Hopkins would often be found relaxing and catching up with friends. Today, there are nine Joe’s Cafés internationally and it remains a destination to enjoy great food in a stylish environment.