Looking ahead to the warmer months, the Spring Summer 2023 campaign captures the essence of the city with inspiring, elegant, and considered clothing designed to fit seamlessly into the life of the modern woman. Captured by photographer Mark Kean, she moves elegantly through the urban landscape in a series of luxurious, transitional styles designed for any time of year.

Playing on JOSEPH’s art of contrast, a muted palette is refreshed with luxurious fabrics and accents of pink and caramel. The opposing pulls of London and Paris, masculine and feminine, past and present, modern art and artisanal craft come together to create a dynamic wardrobe for the season ahead. Capturing the strength and confidence of the JOSEPH woman, timeless classics have been revisited, with an emphasis on versatile pieces you can wear all year long.

Dresses are refreshed in unexpected fabrics and exaggerated volumes: plisse, leather and crisp cotton shirting. Traditional tailoring feels effortless with relaxed fits. Buttersoft nappa leather finds seasonal appeal in structured separates enriched with colour. Knitwear stands stark against the city architecture, combining dynamic silhouettes and an organic, hand-crafted feel.

Co-creative Directors:
Anna Lundbäck Dyhr & Frederik Dyhr
Photographer: Mark Kean
Videographer: Martin Senyszak
Stylist: Sarah Richardson
Model: Mirthe Dijk
Hair: Ryan Mitchell
Makeup: Gemma Smith-Edhouse
Location: London