NEWS //
SS15 MENSWEAR: THE VIDEO

NEWS //
SS15 MENSWEAR: THE VIDEO

The JOSEPH SS15 Menswear collection is inspired by Bruce Davidson’s iconic ‘Brooklyn Gangs’ photography book. The series follows a close-knit gang of boys in the summer of 1959. Their freedom and youthful spirit provides a natural link to the JOSEPH aesthetic, wherein 50s Americana takes on a new lease of life in the form of sports jackets, the new classic white tee, and 50s wallpaper-inspired prints.

From Brooklyn to Brook St — watch the JOSEPH SS15 Menswear video presented at London Collections: Men.
Director: Raf Stahelin | Stylist: Caroline Newell | Model: Matthew Holt.

We wanted to present the collection as a story, and the walking theme seemed like the most natural way to do this. SS15 is inspired by Bruce Davidson’s Brooklyn Gangs books, and merging the man together in his various looks gives this feeling of multiple characters. The video is in fact a collage filmed between London and Brooklyn. They were put together in the editing. Brooklyn Gangs!!

MARK THOMAS
Head of Menswear, JOSEPH

Composed by Tristan Bechet @ Cadence NYC, the video’s music was inspired by Mark Thomas’ reference to Badbadnotgood, an orchestral jazz-influenced band, with strong percussion feel. Tristan treated the sound with a slight nod to The Cure’s late 80’s sound. It has a dreamy component to it that relates to how the boy in the video is strangely transported from his garage to the streets of Brooklyn.

RAF STAHELIN
Director

BACKGROUND NOISE // What do you listen to while working?
Raf Stahelin curates this month’s JOSEPH playlist.