NEWS //
XMAS WINDOWS AT 77

NEWS //
XMAS WINDOWS AT 77

This years Christmas concept at our JOSEPH 77 Fulham Road flagship store was born from a simple idea - how to translate the triangle organza details as seen in the JOSEPH Pre SS15 collection?

Playing on this idea, JOSEPH recreates the triangular details as 3D shapes, referencing the festive season. This triangle motif is repeated throughout the various windows at JOSEPH stores, scaled up or down depending on the window size. The shape is realised in a mix of mediums, such as a frosted vinyl applied directly to glass, to create a depth of illuminated layers. The triangles create 3D white pyramids, which form a cave-like structure, enhanced with a background element of glowing light, giving the illusion of ice and snow.

With thanks to Harlequin London.