helmutlang

Helmut Lang

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ABOUT THE BRAND

Helmut Lang defined luxe minimalism in the nineties. Lang focused on sharply cut suits and trousers, with references to the kinkier side of fashion via bondage pants or leather harnesses worn over T-shirts. His suits, and later his phenomenally popular jeans, became a uniform for power brokers in creative industries like film, art, advertising, and fashion. The new creative directors of the brand, CFDA runners-up Nicole and Michael Colovos were tapped to run the Helmut Lang brand because of their combination of “street edge” and femininity. They’ve succeeded at maintaining the brand’s modern, minimalist roots while stamping it with their own point of view.