pucci

Emilio Pucci

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ABOUT THE BRAND

The Emilio Pucci maison was founded in 1947 by the Marquis Emilio Pucci, who naturally embodied the post war glamour which captivated a new group of modern, active women. He was crowned "The Prince of Prints" by the international fashion press, who were smitten by his exuberantly coloured prints and simple, effortless designs, so radical for that time. Their feminine and free-flowing body-conscious shapes translated seamlessly into weightless silk jersey dresses, resort-style sportswear and glorious evening gowns. In October 2008 the Norwegian designer Peter Dundas was appointed Creative Director. The love affair with Italian craftsmanship, luxury, colour and design that began over 60 years ago continue to resonate through his creations.