JOSEPH MEETS //
TYLER ALEXANDRA

JOSEPH MEETS //
TYLER ALEXANDRA

TYLER ALEXANDRA
SS15 COLLECTION


luxurious, artisanal and contemporary

How would you describe the Tyler Alexandra aesthetic?
Tyler Alexandra is luxurious, artisanal and contemporary, yet equally timeless, understated and effortless at the same time. Very much the thoughtful woman’s bag.

How does your family history play into your work as a designer? And how does the Perry Ellis American Sportswear tradition come through in the Tyler Alexandra brand?
My family and more specifically my father, Perry Ellis, play a tremendous role in my life – both personally and professionally. My father was a perfectionist. Quality was of utmost importance to him, as it is to me. I put a lot of thought into all the details in my bags, from my custom slide-lock, to my pinecone zipper pulls and feet as well as my signature “Thayer Blue” interior. I try to design handbags that I personally love and will appeal to today’s elegant woman – but honestly, for me, there is certainly an element of striving to produce handbags that my father would be proud of.


the pinecone represents the highest form of spiritual illumination

Tell us about the pinecone hardware fitted into each bag and its spiritual value?
The pinecone symbolizes your pineal gland and third eye. It represents the highest form of spiritual illumination. Pinecones are powerful objects, dating back as far as ancient Egypt, where Pharaoh’s would have the pinecone top their staffs. Take a look at London’s older buildings…you will be surprised at how many pinecones you find!

Who is the ultimate Tyler Alexander ambassador?
The stylist and fashion consultant Barbara Martelo! A lawyer by trade, Barbara has worked her way to becoming one of the most important women in fashion, while balancing a family at home. Her effortless chic look is absolutely perfect. She’s both a personal inspiration and my ideal representation of the Tyler Alexandra woman.

Which is your favourite piece stocked at JOSEPH and why?
The emerald green crocodile Jamie clutch. The clutch is perfect for day or night and the color is to die for.

Tyler Alexandra is available at JOSEPH 77 Fulham Road

TYLER ALEXANDRA
SS15 COLLECTION