JOSEPH x LOVE WELCOMES

JOSEPH x LOVE WELCOMES

Introducing JOSEPH x LOVE WELCOMES, a limited-edition handcrafted collection in collaboration with Love Welcomes, a creative social enterprise supporting refugees.

Left to right: Benita, Angie, Helen and Lewawai. Four of the refugee women who handmade the collection
In the Love Welcomes Studio. Photography by Felicity Ingram, Hair by Anna Cofone, Make Up by Kirstin Piggott.

Benita, Angie, Helen and Lewawai. Four of the refugee women who handmade the collection In the Love Welcomes Studio. Photography by Felicity Ingram, Hair by Anna Cofone, Make Up by Kirstin Piggott.

Introducing JOSEPH x LOVE WELCOMES, a limited-edition handcrafted collection in collaboration with Love Welcomes, a creative social enterprise supporting refugees.

Combining JOSEPH's brand values of craftsmanship and sustainability with female empowerment, the capsule collection was crafted by a team of 18 refugee women in the Love Welcomes creative studio in Greenwich, London.

Launching on World Earth Day 2022, the collection is the latest from JOSEPH's 'Waste Project' which was launched in 2020. The project utilises excess material, destined for landfill, and reimagines it into something new.

The four-piece capsule is available exclusively online, with all profits going to Love Welcomes.

Creative workshop with the JOSEPH and Love Welcomes teams.

"We have been finding new ways of making waste fabrics come back to life and this collaboration allowed us to explore the project further. Working with an organisation that has such a strong sense of purpose was a real honour. They offer support in a tactile way, not just through textiles and product, but everything to do with daily life – integration into society, practicalities of life in a new city, a new country. The love and energy the women brought to the table, the joy despite their circumstances – it was a very humbling experience."

JOSEPH Creative Directors, Anna Lundbäck Dyhr and Frederik Dyhr

"We are thrilled to be working with JOSEPH, one of the most recognised and sought-after brands, who pay such attention to detail in their craft. Learning from the best of the best, it was an amazing experience and opportunity to learn from the design and atelier team who have taught the women their craftsmanship expertise. Through this collaboration, not only will the women have the opportunity to learn new skills, but they will also earn a salary (above the living wage), giving them the ability to advocate for themselves and have confidence to rebuild their lives."

LOVE WELCOMES Founder, Abi Hewitt

ABOUT LOVE WELCOMES

Love Welcomes is a creative, non-profit, social enterprise that helps refugee women begin to stitch their lives back together. Launched in 2017 it was created in response to the refugee crisis in Greece. Today it works in multiple locations supporting refugees in camps and those who have been resettled. The team of refugee women upcycle materials into beautiful, handmade home products that are sold all over the world. They think big and change one life at a time.

To learn more about Love Welcomes and the work they do, please visit lovewelcomes.org, @lovewelcomes

Watch the full interview with JOSEPH Creative Directors, Anna Lundbäck Dyhr & Frederik Dyhr.

Watch the full interview with the Love Welcomes Founder, Abi Hewitt.