Ideas of comfort, simplicity and ease are at the fore of the SPRING 2021 collection, adapting to a shift in the new priorities of life: a slower pace, more considered consumption.

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Whilst the present and future play into the collections sense of ease, the past is equally significant. Photographs of founder Joseph Ettedgui in tailored suiting, and a reworking of the iconic stripe pattern designed in 1996 by Teresa Roviras, showcase the heritage of the JOSEPH brand.

The collection offers a capsule wardrobe of relaxed yet elevated staples in a palette of warm and cool neutrals. Light coating in pure English virgin wool and butter soft suede, sits alongside tailored suiting in light wool and pure cotton twill, featuring broad, masculine shoulders and a relaxed feminine attitude.

Day-to-night separates and easy shirt dresses are cut from rich crepe de chine and stripe print silk. Nappa leather features in trousers, bermudas, tunics and shirts, in styles that will endure. Manufactured locally, the JOSEPH stretch leather reduces the company’s carbon footprint.

Shop the collection online and instore.

Shop the collection