Winter 2020 Campaign

The campaign captures the essence of the brand and brings to life the contrasting ideas of black and white, masculine and feminine, textured and smooth, structured and relaxed.

Creative Director: Susana Clayton |Photographer: Mark Kean | Stylist: Lyson Marchessault | Model: Hayett McCarthy

A variety of textures including irregular printed wool, granite boucle knit, and head to toe archival Argyle knits are explored and relayed into garments via graphic pattern and print. Seasonal outerwear is voluminous and protective in compact cashmere. Styled head-to-toe in layers, blanketed in oversized and scarves in luxurious fabrics.

JOSEPH WINTER 2020 IS DEFINED BY SIMPLICITY AND EASE, WITH MODERN CUTS, EXAGGERATED DETAIL AND ELEVATED FABRICS"

- Susana Clayton

Rich colour and glossy textural finishes bring a sense of modernity to knitwear essentials.

Luxurious Nappa leather is seen in belted dresses, shirting, Bermuda shorts and trousers.

Shop Winter