SUMMER 2020 CAMPAIGN

Creative Director: Susana Clayton | Photographer: Kristin-Lee Moolman | Stylist: Sarah Richardson | Model: Nikki McGuire

Logo prints and earth tones are refreshed in cotton, leather and linen.

For Summer 2020, I was inspired by Morocco, the birthplace of Joseph Ettedgui. Rich colour combinations, natural fabrics and hand-crafted textures with a focus on quality and detail. Simple, refined silhouettes and generous volumes, captured perfectly by Kristin-Lee Moolman for the Summer 2020 Campaign"

- Susana Clayton

Shades of pollen, tangerine, lilac and merlot, sit alongside raw natural textiles.

With the emphasis on ease, the silhouettes are elongated and layered. Summer tailoring is redefined through floor-grazing trousers, and long line overcoats.

Kaftans, tunics and deconstructed shirt dresses in cottons and butter-soft leather, create an airy architecture on the body.