WORLD EARTH DAY 2021
JOSEPH x One Tree Planted
In celebration of World Earth Day on 22 April 2021, JOSEPH will donate 100% of all profits from the sale of the Drita Dress to One Tree Planted, a non-profit organisation dedicated to global reforestation.
The Drita Dress is part of the Summer Cotton Canapa range, featuring a beautifully crafted blend of GOTS- certified cotton and hemp yarn derived from the cannabis plant. This fabric group is part of the JOSEPH Conscious Edit, a more sustainable collection created from organic cottons, hemp and recycled nylon.
One Tree Planted plants a tree for every dollar received, enabling businesses and individuals to create a healthier climate, purify the air we breathe and filter our water. It also protects biodiversity by providing habitats for over 80% of the world's wildlife and contributes to reforestation efforts around the world. In doing so, the organisation creates jobs for over 1.6 billion people, so that together we can take steps to rebuild the ecosystem and fight global warming. We are proud to support One Tree Planted for the second year in a row.
JOSEPH is focused on a more mindful future and strives to become a more responsible business. We know that change doesn't happen overnight, but we are committed to starting the journey.
To learn more about our long-term pledge to sustainability, click here.