Co-creative Directors: Anna Lundbäck Dyhr and Frederik Dyhr
Photographer: Jamie Morgan
Videographer: Martin Senyszak
Stylist: Sarah Richardson
Model: Raynara Negrine
Hair: Amidat Giwa
Makeup: Megumi Matsuno
Location: Brunel University London
Moving boldly into the colder season, the Autumn Winter Campaign follows the Joseph woman into the city. Captured by Jamie Morgan, she takes on her day in a collection of effortless cold weather shapes, designed with longevity in mind.
Introducing warmth, cosy textures of boucle shearling, cashmere and wool offer comfort, in a palette of neutrals punctuated with rich shades of rooibos, raisin and mauve.
Tailoring takes its cues from brutalist architecture, with strong, masculine silhouettes treated to painterly graphic effects. Dresses play with contrast, modernising feminine fits with leather and ribbed knit finishes. Military inspired outerwear completes the look.
Traditional prints find modern appeal on versatile separates, designed to be layered for a dynamic top to toe look. Bold stripes are a key print inspired by abstract geometric art, while heritage checks are reimagined for now in bold, graphic proportions.