SPRING SUMMER
2024 CAMPAIGN

For Spring Summer 2024, JOSEPH looks beyond the garment to explore the woman and life around her. Capturing a sense of movement, freedom and strength, a collection of easy, modern styles come to life, captured through the gaze of photographer Darren Gywnn.

Building on iconic elements long associated with the house, each piece is as contemporary as it is timeless, with effortless silhouettes energised through contrasting textures, graphic prints and bold colour.