NEWS //
JOSEPH SS15 CAMPAIGN

NEWS //
JOSEPH SS15 CAMPAIGN

JOSEPH SS15 CAMPAIGN // Shot by DAVID SIMS, styled by JANE HOW in collaboration with JOSEPH Creative Director LOUISE TROTTER. Model: KAROLIN WOLTER at Viva.

The Spring/Summer 2015 campaign marks a new creative direction for JOSEPH, moving into the studio to focus on the character of the JOSEPH Woman, rather than setting.
The campaign’s focus is on unpredictable pairings: portrait photos with full-length, darkness and light, and, playing on the JOSEPH DNA, contrasting masculine and feminine, and black and white.