PICTURE THIS //
SO IT GOES MAGAZINE

PICTURE THIS //
SO IT GOES MAGAZINE

So It Goes. A magazine which prides itself on championing original voices, seamlessly merging the overlap between film, fashion, music and art, through a modern, artistic lens. Hazy, romantic editorials interwoven with travel guides, literary tasters and pursuits into unfamiliar realms. Thoughtfully curated social channels offer a window into their creative vision - the geometry of Le Corbusier, Kate Moss, Rosemarie Auberson - it's engaging and artistic. Here they explain their influences and the benefits of sharing these with their readership:

"Acknowledging and sharing the work of the creatives who inspire us is an important part of what we do, today more so than ever. Inspiration is a continual dialogue of rediscovery, and that's reflected in the way that we collate images. We respond to that dialogue, perhaps by posting the work of an artist that we dream of interviewing or simply indulging our wanderlust with glimpses of our shoots and research into far-off places. Sharing content from the magazine online is often surprising and refreshing - how else could we know that a particular image is a favourite with our readers? It's great to see that we can inspire as well as being inspired, and to contribute as well as discover."
soitgoesmag.com

So It Goes. A magazine which prides itself on championing original voices, seamlessly merging the overlap between film, fashion, music and art, through a modern, artistic lens. Hazy, romantic editorials interwoven with travel guides, literary tasters and pursuits into unfamiliar realms. Thoughtfully curated social channels offer a window into their creative vision - the geometry of Le Corbusier, Kate Moss, Rosemarie Auberson - it's engaging and artistic. Here they explain their influences and the benefits of sharing these with their readership:
"Acknowledging and sharing the work of the creatives who inspire us is an important part of what we do, today more so than ever. Inspiration is a continual dialogue of rediscovery, and that's reflected in the way that we collate images. We respond to that dialogue, perhaps by posting the work of an artist that we dream of interviewing or simply indulging our wanderlust with glimpses of our shoots and research into far-off places. Sharing content from the magazine online is often surprising and refreshing - how else could we know that a particular image is a favourite with our readers? It's great to see that we can inspire as well as being inspired, and to contribute as well as discover."
soitgoesmag.com

Found Image Inspiration

Blood Moon Over Santa Monica by Ryan Longnecker

Stuart Winecoff online editorial

Behind the Scenes on Issue 6 w/Martha Hunt

Brassai 1957

Rosemary Auberson

Interior Inspiration

Art by Beth Hoeckel

An outtake of Stacy Martin in Issue 6 by Tom Craig

Kate Moss on one of our magazine moodboards

Flashing back to Issue 3 with skater Dylan Rieder

Pierre Soulages in Issue 6