Launched this week at London Collections: Men, the JOSEPH SS16 Collection takes inspiration from the sportswear and Indie attitude of the nineties. Performance fabrics are prevalent throughout and the simplest of sports stripes are engineered into garments. A Kway is elevated in double-faced cashmere or viscose silk, a denim jacket and jeans come in nylon gabardine, a T shirt and track pants in soft nappa and suede. Wool mohair is applied to iconic tailoring and a laid-back track pant… Simply layered, with a relaxed, unfussy attitude, the JOSEPH man’s wardrobe builds further on its core of luxury essentials.
Creative Director: Louise Trotter // Styling: Max Pearmain // Photography Raf Stahelin.