SPRING SUMMER 13 MAIN
ABOUT THE COLLECTION
Essentially clean in line with a strong play on colour and fabric combinations, the SS13 mood is effortless and quintessentially Joseph. The crisp palette heavily weighted to neutral tones of white, chalk and bone which are the base of the collection and are worn head to or in a subtle mix of bleached out misty blues and or whisper pink. The vibe is essentially masculine with feminine and simply styled. Fabrics are natural in aspect and in texture, crisp cottons and voiles mixed with natural linens and silks. Unfinished leather in gold and silver act as a strong highlight as do the subtle mix of satin and silks against drier aspect of crisp cottons and voiles.