AUTUMN WINTER 15 CAMPAIGN

Styling: JANE HOW / Model: SOPHIA AHRENS

Moving the location outdoors to Hampstead Heath, Autumn Winter 15 sees a return to JOSEPH's heritage of outdoor campaigns; although, rather than the typical urban backdrop of previous seasons, the Hampstead Heath setting reflects the effortless, natural and textural themes within the collection. Model Sophie Ahrens opened and closed the JOSEPH Autumn/Winter 15 show and was the perfect choice for this campaign; instinctively embodying both the effortless spirit of the collection and JOSEPH's masculine and feminine DNA. Shot in signature black and white, the campaign offers a candid focus on the character and spirit of the JOSEPH woman.