Photography: DAVID SIMS / Styling: JANE HOW / Model: SOPHIA AHRENS

Autumn/Winter ‘15 marks the second consecutive JOSEPH campaign shot by David Sims and styled by Jane How. Moving the location outdoors to Hampstead Heath sees a return to JOSEPH’s heritage of outdoor campaigns; although, rather than the typical urban backdrop of previous seasons, the Hampstead Heath setting reflects the effortless, natural and textural themes within the collection. Model Sophie Ahrens opened and closed the JOSEPH Autumn/Winter ‘15 show and was the perfect choice for this campaign – instinctively embodying both the effortless spirit of the collection and JOSEPH’s masculine and feminine DNA. Shot in signature black and white, the campaign offers a candid focus on the character and spirit of the JOSEPH woman.