ABOUT THE BRAND
The name Pierre Balmain stands for a unique concept of elegance. He created a complete new image for the after war woman, embodied in the “Jolie Madame”, emblematic of the nineteen-fifties: active, irrepressible, perfectly groomed, and elegant woman with a touch of independence. In January 1993, internationally renowned American designer Oscar de la Renta signed his first Haute Couture collection for Pierre Balmain and has now rejuvenated the line while respecting the colours, the fluidity and elegance of the "Jolie Madame" esprit. The Balmain garments now produce a singular impression: the desire not to draw attention mixes with a subtly noticeable concern to be distinctive.