SPRING SUMMER 2017 // THE CAMPAIGN

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"The show opened in a state of fragile undress, and as the nomadic expedition progresses, the wearer collects and accumulates. JOSEPH's ever-evolving uniform of icons - the trench, the hand-knit, the man shirt, the track pant - converge altogether as the reworked layers begin to tumble and slip, unravelling under their own weight, forcing focus upon the garments and their significance completely. To date it's one of my most personal collections, revealing my journey at the brand as much as it does the JOSEPH individual." Louise Trotter, Creative Director

PHOTOGRAPHER: DAVID SIMS   |   STYLIST: JANE HOW   |   MODEL: LUNA BIJL  |   HAIR: PAUL HANLON   |   MAKE UP: LUCIA PIERONI

As the nomadic expedition progresses, the wearer collects and accumulates
springsummer17campaign1
springsummer17campaign2
JOSEPH's ever-evolving uniform of icons - the trench, the hand-knit, the man shirt, the track pant
reworked layers begin to tumble and slip, unravelling under their own weight
springsummer17campaign3