Under the guidance of creative director Louise Trotter, the JOSEPH collection was swiftly brought into the 21st century. Through both her collections and imagery, Louise continually re-evaluates the founding language to create a functional uniform for now: the perfect coat, a masculine pant, the need-to-own blouse... And of course timeless knitwear, as always.
This season Louise Trotter looks to the recent past for inspiration. The 1970s in particular. To the power of nostalgia, and the feel of a womanly hand behind the clothes. The resulting knitwear? Fair Isle sweaters reimagined with preppy cape-like backs. Cable knits and roll necks come oversized in silhouette and lavished in care and craftsmanship. And classics, like the ribbed dress, seem suddenly so new in their monochromatic palette.
New and forever classics.